News | March 15, 2016

Reflektive Accelerates Growth Fueled By HR Demand For Real-Time Feedback

Modern performance management company doubles client base, cements mission to optimize employee satisfaction, retention and productivity with real-time feedback

San Francisco, CA /PRNewswire/ - Reflektive, the real-time feedback and employee engagement solution, today announced that the company has signed its 100th client following its $3.6M Andreessen Horowitz-led seed round in fall 2015. Reflektive welcomes industry leaders Glassdoor, Pinterest, Lyft, Quantcast, Instacart, and TRUSTe to its client roster of innovative businesses and organizations that are dedicated to employee development and success.

Reflektive augments or replaces the annual performance review process with real-time feedback and modern performance management solutions. Traditional performance management processes and systems have proven ineffective in the modern work environment. A recent Bersin by Deloitte study uncovered that 92% of companies report that their current performance management process does not drive high levels of value.

"We partnered with Reflektive because of the company's focus on providing a flexible solution to evolve our performance management solutions and processes," said Jennifer Cristobal, Head of Global Human Resources at TRUSTe. "Reflektive was the only modern performance management solution we found that enabled us to select the right processes and timing for our business, versus forcing us into a cookie-cutter model that's identical across all customers."

Performance Management innovators including Accenture, IBM, Adobe and Deloitte have in recent years moved away from a traditional annual review process for a culture of continuous feedback. Much like these industry leaders, Reflektive's clients, ranging from mid-sized businesses to large enterprises, seek to leverage the same performance management techniques for their businesses to optimize productivity, retention, and employee satisfaction.

"Reflektive's growth is a result of the urgent marketplace need for a solution that reimagines the outdated and painful performance management processes," said Rajeev Behera, CEO and co-founder of Reflektive, who honed his management skills in a senior role at Disney. "We are focused on working closely with our clients to build a solution that meets the needs of today's leading businesses, and inspires the best out of every employee, manager and executive."

Market demand for modern performance and talent management solutions continues to rise as leading employers seek new ways to engage and optimize productivity from today's agile workforce. Reflektive recently relocated to a new SOMA headquarters in support of the firm's hyper growth, with plans to more than triple its company size this year.

About Reflektive
Reflektive, real-time feedback and employee engagement, is the first integrated performance management solution for the modern workplace. Funded by Andreessen Horowitz, Reflektive's mission is to empower the world's best places to work with lightweight, seamless performance solutions to nurture highly-productive, engaged and successful employees. Reflektive's 100+ industry-leading clients include Glassdoor, Instacart, Pinterest, Lyft, Quantcast, Instacart, and TRUSTe. Reflektive is based in San Francisco, California. For more information visit

SOURCE: Reflektive

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