Nike Chooses Lumesse TalentLink For Its Recruitment Strategy In Greater China

Shanghai, China/London, UK - Nike Sports China has implemented Lumesse TalentLink as the core technology platform for its recruitment strategy across the Greater China and Asia region. In the first phase of the Lumesse TalentLink implementation, a team of 11 recruiters in Greater China and over 15 agencies will work with a fully automated, SaaS-based (Software-as-a-Service) recruitment system to better screen, select and manage a large volume of applications through a highly standardised recruitment workflow. With better information transparency and standardised reporting, the system will also help pull together recruitment activity across the wider Asia region.

The talent acquisition team of Nike China officially chose the Lumesse TalentLink talent acquisition solution in summer 2011 as the core technology tool for its recruitment strategy for the Greater China and Asia region. The implementation and user orientation program took around three months to complete locally in China. The solution will be delivered out of the Lumesse datacentre in China.

"Demand for the best candidates, which far exceeds supply, is becoming a serious problem in recruitment management in China," noted Rishi Dadlani, Talent Acquisition Sourcing Manager, Greater China of Nike. "Our recruiting processes have been working well in recent years, but now with aggressive market growth plans in place, our recruiters absolutely need to deal with and manage a higher and more effective workload. Only with a best-fit talent acquisition solution will we be able to streamline workflow and improve a process which is driven by an exploding market. Our hiring/screening/candidate management processes, especially in China, needs to be robust, scalable and sustainable."

As the world's best known sports brand, Nike's talent acquisition team certainly plans to leverage its phenomenal consumer branding into talent acquisition. The strategy is centered on connecting Lumesse TalentLink to Nike external and internal career sites for a much better and richer candidate experience in the direct application process.

"While job-boards is certainly a channel that has been around for a long time, we don't particularly focus on it. We have an excellent toolkit, coupled with the strength of our consumer brand, and our dream is to convert all our consumers into potential candidates," said Rishi Dadlani. "There are a number of social media platforms/networks we will certainly leverage to market our employment brand. Through these channels we will build and engage talent communities and eventually stimulate direct applications."

"This is a perfect example of our philosophy of being the only global company making talent management work locally," said Lumesse CEO, Matthew Parker. "China is an absolutely unique market today, with a high growth economy, a shortage of skilled talent, and very specific requirements for languages and local support."

As a major brand Nike is also very careful in partner selection. "Lumesse is the only globally-ranked talent acquisition solutions provider that has a fully localized team in China consisting of local and international experts. They are always reachable and often over delivered on the project. They're just around the corner, too!" noted Rishi Dadlani.

"We're very proud to be able to work for Nike," Said Erik Schmit, Managing Director, APAC of Lumesse. "We know that only with local proximity and customer-centric expertise can we help our client to be successful, especially for the highly complicated and fast growing market like China. It will be our future ambition to help Nike succeed in its APAC talent acquisition strategy roll out."

SOURCE: NIKE, Inc.