News | November 13, 2008

New Book Brings "How-To" Approach And International Perspective To Crisis Communication

ATLANTA--(BUSINESS WIRE)--A new book on crisis communication to be published by Kogan Page on 13th November 2008 (8th December in the US) takes a comprehensive look at crisis communication with a ‘how-to' approach and an international view of the subject. The 20 authors are senior crisis communication consultants from IPREX, the worldwide corporation of independent PR firms.

"Crisis Communication: Practical PR strategies for reputation management and company survival" is designed for a wide management audience including the boardroom, marketers, HR specialists and PR practitioners.

Each chapter covers one aspect of crisis communication – crisis types (e.g. fraud, environmental, legal, natural disaster, corporate change, product recall), and organizational response (e.g. branding and strategy, risk management, planning, dealing with the media, working with lawyers).

Why the internet is the perfect platform for creating, feeding and sustaining a crisis, and how it has stimulated a change in response attitude from "pronouncement" to "conversation" is discussed. And advice is provided on how such tools as blogs, podcasts, video and RSS feeds can be used in dealing with the new dynamic.

The book is illustrated by copious examples, from the public and private sectors, analyzing real-life crises and their outcomes.

It is also designed to offer practical guidance, with "how to" advice throughout and a separate section devoted to templates covering everything from strategic planning tools through to flow-charts, checklists, sample copy and documents.

IPREX Worldwide President Jim Walsh (Walsh Public Relations – Dublin, Ireland) welcomed the book: "Crisis Communication is well-organized, international, expert and practical. It's one of the early results of our strategic program to derive maximum benefit – for clients and partners – from our outstanding knowledge base."

About the editor
Peter Frans Anthonissen is an expert in the field of reputation management and crisis communication. He studied law at the universities of Antwerp, Leuven and Cambridge and, after several years in journalism, founded the communication consultancy Anthonissen & Associates in 1987. His clients have included Renault, Coca-Cola, Procter & Gamble and the Belgian and Flemish governments.

Peter has published 10 books on communication management and is a visiting professor at Antwerp University Management School. He is President EMEA of IPREX.

About IPREX
IPREX (www.iprex.com) is one of the world's major corporations of independent public relations firms. Founded in 1983, its 64 partners have 86 offices in North America, Europe, the Middle East, and Asia Pacific, with annual revenues of $116m. Its 1,000 professionals provide a comprehensive range of services for some of the world's most successful companies.

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