A bottom-up communications campaign that asks employees to focus on cost reduction. The objective: find a way to reduce costs by at least a dollar day. The BADcampaign creates a climate that is receptive to change and improvement, resulting in major improvements; that can produce millions of dollars in annual savings. Also available in Spanish.
Service Quality Institute, 9201 East Bloomington Freeway, Minneapolis, MN 55420. Tel: 952-884-3311; Fax: 952-884-8901.