Private labeling is the practice of integrating technology or service offerings to match an existing corporate infrastructure. In the case of CareFirst, Benelogic's service will appear to the customers as an extension of the insurance company's own services. The benefits administration process will be more automated and require less time to complete.
Specifically, the private label implementation will improve speed for customers by allowing benefits data to be transmitted daily. Additionally, CareFirst customers will have the ability to enroll for benefits anywhere that they have access to the Internet whether it be at work, home or kiosk, a feature that improves convenience. CareFirst will begin the roll out the new offering on a case-by-case basis to its customers immediately.
About Benelogic (www.benelogic.com)
Benelogic provides intuitive software applications and services designed to simplify employee benefits administration and increase profitability. By enabling the logical use of data to streamline and enhance the benefits administration process, Benelogic offers end-to-end products and services including: Human Resources Portal, Employee Portal, Carrier Data Exchange, Payroll/HRIS Integration, Enrollment and Eligibility Warehousing. Benelogic's clients represent the nation's leading companies in the transportation, health insurance, banking, information technology and retail industries. Its proprietary software system supports a range of businesses from the 100-employee company to Fortune 500 corporations. Benelogic is the largest online benefits administration firm in the mid-Atlantic region, serving employees in all 50 states, Puerto Rico and Canada.
About CareFirst (www.carefirst.com)
CareFirst is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products, direct health care and administrative services to more than 3.2 million individuals and groups in Northern Virginia, the District of Columbia, Maryland and Delaware. CareFirst is the largest health insurance company in Maryland.