Integrated Solutions For Retailers Rebrands To Innovative Retail Technologies
Integrated Solutions For Retailers, the business-to-business trade publication dedicated to technology solutions in the retail industry today announces the launch of its rebrand initiative to Innovative Retail Technologies to focus retailers’ attention on the critical role innovation plays in retail.
“To remain ahead of the curve or to simply keep pace with the competition, retailers must continuously enhance the way they run their businesses,” said Erin Harris, Editor in Chief of Innovative Retail Technologies. “There is a real shift happening in retail, and we see it; we know that innovation adoption is not merely important to retailers, it’s necessary, so much so that we’ve rebranded our publication to address retailers’ concerns about where to go and what to do next. We are excited to carry forth the goodwill and pristine reputation of Integrated Solutions For Retailers repackaged around innovation in an omni-channel world in the form of Innovative Retail Technologies.”
Innovative Retail Technologies’ commitment to its readers remains strong, and the editorial team will continue to work diligently to understand their challenges. Further, Innovative Retail Technologies is the pragmatic voice that covers innovation in its most sensible form — not sweeping, pie-in-the-sky, esoteric innovation that few retailers can fathom let alone implement, but rather practical, tactical innovations that help retailers marry next-gen options with sensibility and security. Readers can expect insight about pragmatic innovative solutions, processes, and philosophies through timely, insightful commentary from the editorial staff, retailers of all sizes, industry luminaries known for their forward-thinking business acumen, and solutions providers that help retailers improve the customer experience and move the sales needle. And, Innovative Retail Technologies will continue to cover the topics retailers care about most — omni-channel retailing, customer experience, human capital/workforce management, integration, supply chain visibility/fulfillment, and loss prevention/asset protection.
As part of the rebranding initiative, Innovative Retail Technologies has launched a new logo, a completely revamped print publication, as well as a refreshed website, www.InnovativeRetailTechnologies.com, and daily newsletter.
About Innovative Retail Technologies… Innovative Retail Technologies (formerly Integrated Solutions For Retailers) is the premier source for innovative yet pragmatic technology solutions in the retail industry. Our goal is to help retail executives make informed decisions about technology and operations solutions for every sales channel. The magazine and website provide insight on how retailers can achieve critical business objectives by integrating leading-edge solutions across the entire retail enterprise.