Powerful New Web Site Launched For 401(k) Brokers!

401kX Portal Services, a new dimension in the burgeoning 401(k) industry, has been launched by 401kExchange.com, providing the industry's first-ever private label clearinghouse for plan proposals.

With this innovative service, 401kExchange.com establishes itself as the only company to deliver Web-based software that offers "electronic presentation" capabilities for Requests for Proposal (RFP's) and multi-plan/vendor analyses via its RFP clearinghouse operation to Broker-Dealers and their Financial Advisors.

401kExchange.com, Inc. is a five-year-old Internet business service provider (IBSP) that uses technology to create time and cost-saving efficiencies for both buyers and sellers of 401(k) plans by combining powerful software with industry specific business strategies bringing its deep domain experience, expert customer service and proprietary market research efficiently to the desktops of its customers.

All its services are delivered through powerful online formats and platforms, including the company's retail Web site located at www.401kExchange.com and through its new 401kX Portal Services division where the company supports Broker-Dealer intranets, Service Provider Web sites, Private Exchanges, and other co-branded sites.

"This new service is an especially significant breakthrough since it enables Broker Dealers to maintain their own Brand identity while reducing the overhead expense of back office proposal support for their Financial Advisors," noted Chris Lynch, President of 401kExchange.com, "and improving their sales efficiencies at the same time."

"Our commitment to the 401(k) industry is to create and deliver online tools that add value to everyone in the marketplace," Lynch added, " and 401kX Portal Services is the latest innovation that underscores our commitment to "re-intermediate" the value added services of the Broker Dealer and Financial Advisors."

401kExchange.com, honored by InfoWorld Magazine as one of the "Top 100 E-Business Innovators" in the United States, is headquartered in West Palm Beach, FL.