HRmarketer.com Helps Human Resource Service Providers Target Employee Benefit Brokers And Consultants
Expanded Resources Helps Companies Who Sell Through Employee Benefit Brokers and Consultants Execute More Targeted Marketing and PR Initiatives
Capitola, CA – In response to HRmarketer's growing popularity with insurers and other employee benefit providers, the company today announced it has significantly enhanced its coverage of broker, insurance and consulting related resources, including conferences and tradeshows, events, publications, journalists, buyer guides, award competitions and more.
Increasing numbers of HR service providers rely on employee benefit agencies, brokers and consultants to sell or distribute their products and services to the lucrative HR and employee benefits market. HRmarketer's expanded resources help vendors determine the best places to advertise, the best mailing lists, what publications and eNewsletters are read by brokers and consultants, which events they attend, which journalists cover this space, etc.
"In addition to helping medical, dental, vision, disability, workers compensation, retirement, behavioral health and other vendors understand the language and culture of this unique channel, we've aggregated all the key marketing and PR resources that will help them build brand and market to the brokers and consultants," says Mark Willaman, president and founder of Fisher Vista, LLC, the company that owns HRmarketer.
"As an account executive for a major employee benefit carrier, it's crucial I maintain high visibility with brokers and consultants," says Matthew Schoenthaler. "HR Marketer helps me create and execute more targeted marketing and PR campaigns that reach brokers and consultants. Whether it's finding places to advertise or sending a press release to a targeted group of journalists who write for the publications brokers and consultants read, HR Marketer is one-stop."
About HRmarketer.com
HRmarketer.com, a service of Fisher Vista, LLC, is the no. 1 marketing and public relations service for companies who sell products or services to human resources professionals. HRmarketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations and publications - sourcing journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, list rentals, award competitions and buyer guides.
Source: HR Marketer.com